Joe Bloggs

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"Joe Bloggs", "Fred Bloggs" and "Bill Taylor" are placeholder names used primarily in the United Kingdom to represent the average man on the street. It is used by students, on standardised test preparation courses, to represent the average test-taker. Many countries, such as the United States, Germany or South Africa, use their own unique placeholder names, some even used tongue in cheek. Sometimes the name will be useful as a quick alternative, or stalling mechanism especially when used in conjunction with "What's'isname?" and "'Im down the street", when a forgotten name sits on the tip of the tongue.